This September, the Sunshine Coast will make athletic history when we play host to the first IRONMAN World Championship to be held in the Southern Hemisphere. The IRONMAN 70.3 World Championship will be staged in Mooloolaba on Sunday, 13th September 2015.

The world championship is the pinnacle event in the global IRONMAN 70.3 calendar and will further strengthen an outstanding triathlon event portfolio in Queensland. The announcement is the result of a partnership between the Queensland Government, Sunshine Coast Council and IRONMAN. The Sunshine Coast and Queensland region is regarded as one of the world’s leading triathlon centres, now with the addition of hosting the annual IRONMAN 70.3 Sunshine Coast, the iconic Mooloolaba and Noosa Triathlon Festivals and having previously hosted the International Triathlon Union (ITU) series and championship events. This is great news, as it marks the Sunshine Coast as a global destination for serious, and less serious, fun in the sun.

The South East Queensland region also boasts to being home to current IRONMAN 70.3 world champion Melissa Hauschildt, IRONMAN 70.3 Asia Pacific champion and Olympic gold medalist Jan Frodeno, IRONMAN world champion Pete Jacobs and IRONMAN World Championship medalist Caroline Steffen, among others. ‘The Sunshine Coast is a place of athleticism, good health and good vibes that cause it to become a world wide destination for holidays and sporting adventurers alike. We are delighted to bring the IRONMAN 70.3 World Championship to Australia,” says Andrew Messick, Chief Executive Officer of IRONMAN. “Asia Pacific is a rapidly expanding region for our sport, particularly the Sunshine Coast and Queensland, both hugely popular strongholds for the IRONMAN brand.”

“The region has a significant history in the sport of triathlon and is a popular destination that we know will deliver a world class event while providing genuine warm hospitality,” Messick added. Queensland Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey said, ‘The IRONMAN 70.3 World Championship would attract the world’s best endurance athletes from across the nation and overseas to the Sunshine Coast’. “The Queensland Government’s 20-year plan for tourism, Destination Success, outlines the importance of delivering events such as this which drive visitation to Queensland’s destinations,” said Ms Stuckey. “The Sunshine Coast provides an ideal backdrop to deliver a memorable event for visiting competitors (and fans) As we look toward the Gold Coast 2018 Commonwealth Games, of which triathlon is a core sport, it is events such as this that further demonstrate Queensland’s ability to host spectacular international sporting events.”

The IRONMAN 70.3 World Championship expects to attract 3,000 athletes from over 70 global qualifying events in locations such as Australia, Japan, Spain, South Africa and the Americas.

The championship is part of a weeklong festival, which will include the race, and a range of lifestyle events for the community and visitors to enjoy. “We are excited to welcome triathletes from throughout our region and around the world for what we are confident will be a superb experience,” said IRONMAN Asia Pacific CEO, Geoff Meyer. “The Sunshine Coast will be a magnificent setting – whether it is your goal to qualify for the world championship, or be a participant at the IRONMAN 70.3 Sunshine Coast triathlon, it will be a race week triathletes (and fans) won’t want to miss.”